Branded Atmosphere

Site New York, New York
Year 2008
For Marimekko
With -
Type branding
Goal activate
Scope $

Marimekko is a Finnish brand that prides itself on its relationship with nature and the environment. For an in-store experience that reflected their values, Marimekko wanted to use sound to connect their customers with the natural world.

Celebrating the brand’s eco-friendly dying processes, MorrowSound designed a store atmosphere that features Finnish nature, crisp, clean running water, and whimsical patterns of stones plopping into ponds.

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Listening to the River